“Negative brand mention” can damage the reputation of a brand. It can reduce your website rankings, reduce efficiency, and lose organic traffic too. A search engine is one of the ways to manage the online reputation of a brand. By controlling what users see about your website on the search engines, you can position your firm reliably and positively.
Why Reputation Management Is Important For A Business?
A poor mention of your business on the search engine can adversely impact your business. Here are a few ways in which it works. Marketing Sweet is a reputed SEO agency Brisbane. It is a customer-driven firm that offers direct and honest advice to its customers.
Loss of Organic Traffic
Negative results on the search engine can outrank your business. Looking at these results, customers may abandon the website entirely.
Loss of Paid Traffic
When users see the name of your website appearing next to search results, or negative press, they would not willing to click the ads. It is wise to spend the money on making your reputation blemish-free. This would lead to more clicks and more engagement.
Loss of Effectiveness of Your Marketing Spend
You may have spent loads of money on email marketing, Facebook marketing, Instagram, and social media marketing, but you will find that it will lead prospects to Google search your website. In place of getting positive reviews about your business, negative results will drive away customers. Due to which, the money you invest in this marketing channel will not reap results.
- Loss of Productivity: Loss of traffic and a bad perception of people about your business will negatively affect the sale of your goods and services. Your business would not be able to maintain cash flow and accomplish growth targets.
- Loss of Company Value – Your company gains value from the success of the brand name. A negative brand image will impact the way lenders, investors, vendors, and other business partners perceive you.
Important Tools To Manage SEO Reputation Management
Businesses who have impacted by negative reputation should use the following SEO Reputation Management platforms and tools to improve it.
Brandgrader:
This is a free tool that helps form a list of highly influential websites that have stated the business name of the users in the past month. It comprises social media mentions. The tool helps examine the overall health of a brand online. It is beneficial to compare the brand to competitors and find areas where the brand can enhance.
Brandwatch:
This tool works on Artificial Intelligence to gathers past and future posts of a website developed over the last 15 years. The software uses social listening and machine learning to capture any references for the company.
- Social Mentions:
- This tool uses a sentiment filter to bifurcate positive and negative comments written about a brand on social media content.
Conclusion
Safeguarding the online reputation of a business is an important part to gain the trust of the customer. It helps maintain an edge over your competitors. By aligning with a trusted firm and making a wise investment, you can easily restore your website traffic, company value, and brand image.
